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Optimal posting times for Instagram and Facebook

The optimal times to post on social media platforms like Facebook and Instagram can vary based on your target audience and geographic...

What can we do for you?

Queenpin Consulting specializes in empowering businesses within the equestrian industry to effectively build and connect with their...

Newsletters-a targeted business tool

A monthly newsletter is a powerful tool for equestrian businesses aiming to grow their audience or promote their brand, products, or...

Top Tip! Storytelling

A top tip for equestrians aiming to grow their business on social media is to focus on storytelling. Share your journey, the highs and...

Hung up about hashtags? Here’s the lowdown.

Using hashtags in social media is crucial for promoting an equestrian business, product, service, or brand. Hashtags help increase...

A basic marketing strategy for social media use.

As an equestrian looking to build a strong online presence, it's crucial to devise an effective social media marketing strategy that will...

Top tips for growing your audience on Instagram

Here are some top tips for posting on Instagram to grow your audience: 1. Use high-quality images: Your images should be clear, bright,...

Influencer Marketing-why it works.

Influencer marketing has become an essential aspect of the equestrian industry. It plays a crucial role in promoting equestrian products,...

Communicating the point

In 2023, I was offered the opportunity to become a contributor for two national newspapers. The Irish Field and the Irish Farmers Journal...

Authenticity and Relatability-the keys to success.

In today's digital age, social media has become an essential tool for promoting businesses and connecting with customers. For those in...

The brand ambassador role-a potential minefield!

In the equestrian industry, brand ambassadorships are commonplace-but they are not without difficulties. Brands and...

What is the 5:3:2 rule for posting on social media?

In the 5:3:2 rule, for every 10 posts you publish on social media , you should focus on the following category breakdown; Curation: Five...

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