What is the 5:3:2 rule for posting on social media?

In the 5:3:2 rule, for every 10 posts you publish on social media , you should focus on the following category breakdown;

• Curation: Five posts should be content from other sources relevant to your audience. This is known as curation.

• Creation: Three posts should be content you’ve created that’s relevant to your audience.

• Humanization: Two posts out of 10 should be personal, fun content that humanizes your brand to your audience.

The 5-3-2 rule is a popular guideline for posting on social media that can assist businesses in maintaining a healthy balance between promotional content and engagement with their audience. In a nutshell, the rule suggests that for every ten social media posts, five should be curated content from other sources, three should be original content created by your business, and two should be personal, non-business-related posts.

The purpose of the 5-3-2 rule is to help businesses avoid overwhelming their followers with too much self-promotion while keeping their audience engaged and interested in their brand. By sharing interesting content from other sources, companies can position themselves as a valuable resource for their followers while building relationships with other industry influencers.

When creating original content, the 5-3-2 rule encourages businesses to focus on providing value to their audience rather than constantly pushing sales messages. This can include sharing industry news, offering helpful tips and advice, or showcasing behind-the-scenes glimpses of your business.

Finally, the personal posts included in the 5-3-2 rule can help businesses build a more authentic connection with their audience. This can include sharing relevant personal stories or hobbies or simply showcasing the human side of your business.

Overall, the 5-3-2 rule can be a valuable tool for any business looking to maintain a solid social media presence. By balancing self-promotion and audience engagement, companies can build a loyal following and establish themselves as a trusted authority in their industry.

Reach out to Queenpin Consulting for help and support with content creation, brand/business/product promotion, audience growth, and profile elevation in a dynamic industry.